Ways to Market a Singular Item Online Using WordPress


Seeking methods to establish a single-product store on WordPress?

Selling a solitary item is ideal for small businesses and solo entrepreneurs dealing with limited physical or digital goods. Yet, navigating the setup process can be daunting.

This guide will walk you through selling a single product online using WordPress.

What are the benefits of utilizing WordPress to sell a single product online?

When considering online product sales, the idea often revolves around offering a wide array of items. However, it’s not always necessary.

Establishing a one-product online store allows for streamlined operations and management. Without the complexities of managing inventory for multiple products or updating numerous website pages, the process becomes more straightforward.

Moreover, selling a single product online tends to be cost-effective. Minimal resources are required to set up and maintain such a store. For instance, opting for affordable or free website hosting can suffice for creating an eCommerce website.

Focusing on a solitary product helps establish authority within a specific niche. This focus enables better understanding and catering to the audience’s needs, as well as continuous product improvement. Furthermore, it facilitates tailored marketing campaigns that yield higher conversion rates.

Now, let’s explore three methods for selling a single product online using WordPress:

  • Method 1: Selling a Single Product with Shipping using WooCommerce
  • Method 2: Selling a Single Digital Product using Easy Digital Downloads
  • Method 3: Selling a Single Online Service using WP Simple Pay
Method 1: Selling a Single Product with Shipping using WooCommerce

WooCommerce stands as the foremost eCommerce platform globally, serving myriad small and large enterprises. An extension of WordPress, it facilitates online sales of products and services.

Ideal for merchants venturing into the online sales realm of physical goods with shipping requirements, WooCommerce offers extensive features alongside compatibility with various WordPress plugins and tools.

To initiate, essential prerequisites include a WordPress hosting service, a domain name, and an SSL certificate. Hosting services store website files and data, while a domain name serves as the website address. An SSL certificate ensures secure online transactions.

Following a step-by-step guide for WooCommerce installation can help in choosing the appropriate hosting service and seamlessly integrating WooCommerce into WordPress.

Here’s a simplified breakdown of the fundamental steps to establish a single-product store using WooCommerce:

  1. Setting Up Payment Methods:
    – Access the WooCommerce » Settings page in the WordPress admin panel.
    – Navigate to the ‘Payments’ tab to configure different payment gateways such as Stripe, PayPal, and others.
  2. Adding Shipping Zones:
    – Under WooCommerce » Settings, proceed to the ‘Shipping’ tab.
    – Create shipping zones by clicking on ‘Add shipping zone’ and defining details like region and shipping methods.
  3. Selecting a WooCommerce Theme:
    – Choose a suitable theme from the plethora of free and premium options available.
    – Explore themes tailored for WooCommerce or leverage WordPress theme builders for customization.
  4. Adding Your Product to WooCommerce:
    – Navigate to Products » Add New in the WordPress dashboard.
    – Input product details such as title, description, price, and shipping information in the ‘Product Data’ box.
    – Enhance product presentation with images and a product gallery.

– Publish the product to make it available in your single-product WooCommerce store.

By following these steps, you can seamlessly set up a single-product store using WooCommerce and begin your online sales journey.   

 Method 2: Selling a Single Digital Product using Easy  Digital Downloads

If you’re selling digital products like ebooks, digital art, software, or online courses, Easy Digital Downloads (EDD) emerges as the optimal solution. EDD is a renowned eCommerce platform tailored for selling digital goods, offering effortless management and a user-friendly interface.

You can start using Easy Digital Downloads for free, with the option to upgrade to a premium version for advanced features such as email marketing tools, additional payment options, and dedicated support.

To initiate, install and activate the Easy Digital Downloads plugin. Navigate to Downloads » Settings in your WordPress dashboard to configure your store’s base location.

  • Setting Up Payment Gateways in Easy Digital Downloads:
    – Proceed to Payments » Gateways within the Easy Digital Downloads settings to add payment gateways.
    – Easy Digital Downloads supports popular payment methods like Stripe, PayPal, and Amazon. Simply select the desired options and connect them to your website individually.
  • Adding Your Digital Product in Easy Digital Downloads:
    – After configuring Easy Digital Downloads, create your first digital product by navigating to Downloads » Add New.
    – Enter the product name and set the price in the Download Prices section.
    – Upload the digital product file in the Download Files section.
    – Publish your digital product to make it available for purchase.

Visit your WordPress website to view the single digital product in action. For a more comprehensive guide on selling digital downloads on WordPress, refer to our detailed tutorial on the subject.

Method 3: Selling a Single Online Service using WP Simple Pay

If you’re offering an online service or product and seek to streamline payment collection from clients or customers, WP Simple Pay emerges as the ideal solution. It’s a top-tier WordPress Stripe plugin designed for hassle-free one-time and recurring payments collection, sans the need for an eCommerce store setup.

Here’s a simplified walkthrough to set up WP Simple Pay on your WordPress site:

1. Installation and Activation:
– Install and activate the WP Simple Pay plugin in WordPress.
– Navigate through the setup wizard by clicking the ‘Let’s Get Started’ button, enter the license key, and connect your Stripe account.

2. Configure Email Notifications:
– Customize email notification settings to send payment receipts, upcoming invoices, and payment notifications.

3. Create a Payment Form:
– Utilize the form templates provided by WP Simple Pay to create a payment form tailored to your service or product.
– Customize the form under General settings and Payment settings to define pricing options, billing periods, and accepted payment methods.

4. Form Fields Customization:
– Edit existing form fields or add new ones to tailor the payment form according to your requirements.
– Create a dedicated payment page by enabling the option in the ‘Payment Page’ tab and configuring page settings.

5. Publish the Payment Form:
– Publish the payment form to make it available for use.
– Optionally, display the form on any page or post using the WP Simple Pay block in the WordPress content editor.

Alternatively, you can leverage WPForms, a versatile form plugin for WordPress, to sell a single product or service without setting up a shopping cart or eCommerce platform. WPForms offers various templates and features, including support for popular payment gateways like Stripe and PayPal.

By following these steps, you can efficiently sell a single product or service online with WordPress, ensuring seamless payment collection and user experience. For more detailed guidance, explore our comprehensive tutorials on related topics.

Leave a Reply

Your email address will not be published. Required fields are marked *